The launch of the revolutionary new Lovima enables women to buy an oral contraceptive pill from the pharmacy by consulting with a pharmacist – you no longer need to see your doctor or family planning clinic to get a prescription. The following designs were created as part of a pitch. My responsibilities included the web UI designs, which were part of a wider marketing and social media strategy. I worked with the existing logo and packaging.
We wanted to offer more than just information. By creating a free account, women can get customized notifications and access to useful features like a period tracker.
A simple web-based questionnaire will help women determine their eligibility before they make a trip to the pharmacy.
An HCP portal provides detailed product information at the pharmacists fingertips.