One Click Job Posting (Japan)

Reducing drop-off in an AI-assisted job posting flow for employers in Japan

The Project

Many small business employers in Japan struggle with the complexity of job posting tools. Indeed's "One Click" AI-assisted posting flow was meant to help — but nearly half of users were dropping off before completing it. I led UX improvements that simplified the process, improved trust, and increased completion.

‍My role: Lead UX designer (April-June 2025)

Owned UX from audit through to delivery
Collaborated with PM, engineers, UXR, and content design
Led research analysis, design iteration, and stakeholder alignment

The Problem

The One Click flow saw 47% drop-off, with 44% abandoning on the Review page.

Users couldn’t easily edit AI-generated content
42+ clicks required to complete the flow
Critical fields and consent checkboxes were hidden and excessive

The Goals

User goals:

Easily review and edit AI-generated content
Post a job quickly and confidently

Business goals:

Grow the number of high-quality jobs on Indeed
Grow adoption of One Click among new SMBs in Japan

The key design changes

Moved editable Job Description earlier in the flow
Replaced 8+ checkboxes with 1 streamlined consent
Pre-filled common fields like hiring timeline
Removed unused fields and modals for clarity
Redesigned Review step to reduce overwhelm

The results

Drop-off on Review page reduced from 44% → 36%
Faster time to post a job
+1.8% lift in overall completion rate
Improved tracking and step clarity

What I learned

Complexity builds slowly — one modal at a time
Reducing mental load is more powerful than removing steps
Giving users control over AI builds trust and confidence