In 2022, I helped launch the MVP of Rakuten Travel, a new platform targeting international travelers booking trips to Japan. As one of two UX designers on the team, I contributed to finalizing the MVP UX/UI, ran usability testing, and led design improvements to the confusing coupon experience before launch.
My role: As a UI/UX Designer on the Rakuten Travel team, I focused on web, mobile and app platforms (iOS, Android), collaborating with:
Rakuten wanted to expand its travel offering beyond Japan, launching a global-facing site to help international travelers book accommodation in Japan. MVP readiness was at risk due to several usability issues — one of which was around promotions and coupon use, which confused users during booking.
